Friday, October 28, 2011
Visit from Delegate Morefield
VFHY Programs SHINE!
Here are some photos of them hard at work (while cameras were rolling!) with kids in Roanoke City and Montgomery County. Both of these folks made all of us look great as the local television station highlighted what Master Settlement Agreement (MSA) funds are doing in our portion of the state.
If you didn't see last night's story, click here for the segment:
http://www.wdbj7.com/health/wdbj7-tobacco-money-to-keep-kids-healthy-has-it-gone-up-in-smoke-20111027,0,3538248.story
Monday, October 17, 2011
CVS Sells Poison Project

Drug stores are supposed to help us feel better when we are sick, right?
So have you ever thought about why cigarettes are available at the check out of these retailers? The very same lethal product that ends the life of over 400,000 Americans each year. The same product that causes cancer, heart disease, and emphysema that result in $75 billion in health care costs to treat. The same product that hooks hundreds of thousands of new, young smokers year in and year out.
One project is aimed at changing this contradiction in terms for CVS.
Check out the CVS sells poison project here: ww.ToxicTobaccoLaw.org/13news.shtml#CVS
Their objective is to get CVS pharmacy (over 7,000 stores, 500 medical clinics) to stop advertising, promoting, distributing and selling lethal, addictive cigarettes. CVS pharmacy claims to be the world's largest pharmacy health care provider, licensed by the states to promote health and provide care.
Check out their music video CVS sells poison The song at
www.youtube.com/watch?v=TjpqXQc4tKg or search for "CVS sells poison on YouTube. Over 6,000 views so far.
Last week, CVS Pharmacy was called upon "...to stop advertising, promoting, distributing and selling lethal, addictive cigarettes at its over 7,000 stores."
Earlier this year CVS's public relations department stated, "As a healthcare provider, we acknowledge that the sale of tobacco products in our stores is a challenging issue."
According to this Project's Director, Terence A. Gerace, PhD, "CVS should announce plans to stop selling cigarettes before Christmas 2011. Walgreens and Rite Aid will have to follow suit."
9-5-2-1-0 Scavenger Hunt in Danville


Check out this fun and educational scavenger hunt conducted by the fine folks at Virginia Tech and the Dan River Partnership for a Healthy Community.
At the October 8th River Festival in Danville, kids were given a clue card and challenged to find the answers to questions about healthy living. Their results would send them to various stations numbered 9-5-2-1-0 (for 9 hours of sleep, 5 fruits and veggies per day, 2 hours or less or screen time, 1 hour of physical activity and 0 sugary beverages). As you can tell from the photos, kids and parents alike had a great time and were given an adventurous opportunity to learn some healthy activities for the entire family!
At the October 8th River Festival in Danville, kids were given a clue card and challenged to find the answers to questions about healthy living. Their results would send them to various stations numbered 9-5-2-1-0 (for 9 hours of sleep, 5 fruits and veggies per day, 2 hours or less or screen time, 1 hour of physical activity and 0 sugary beverages). As you can tell from the photos, kids and parents alike had a great time and were given an adventurous opportunity to learn some healthy activities for the entire family!

Friday, August 26, 2011
The Nag Factor and Junk Food Ads
Follow the link below to an article that caught my eye recently. Yes this may have to do with the fact that I have two young kids who can be EXPERT naggers at the grocery store from time to time!
It's worth the read and might make you reconsider your take on Chester Cheetah.
Does anyone else remember a time when a certain OTHER company used an animated character to lure kids to use their product??
If only there could be a series of cool, hip health nut type characters that kids would flock to...
Tuesday, August 9, 2011
Dan River Partnership for a Healthy Community
This HCAT group in the greater Danville area is partnering with some fine folks at Virginia Tech to assess their existing nutrition environment and physical activity outlets. Click on the link below to read the news article about their efforts on GoDanRiver.com!
http://www2.godanriver.com/news/2011/aug/06/students-map-out-where-food-exercise-available-dan-ar-1221056/
Worldwide Day of Play
Mark your calendars for Saturday, September 24th as the Worldwide Day of Play!
Nickelodeon has invited groups across Virginia and the nation to "Get Up, Get Out and Go Play!" On this day, the Nickelodeon channels and website will go dark in an effort to encourage youth and families to turn off the tv and be active, especially outdoors. This is a collaborative effort with First Lady Michelle Obama's Let's Move campaign and the President's Council on Fitness, Sports and Nutrition.
Now is the time to plan an event in your town - hold a dance off, games day, bike-a-thon, or water balloon fight for youth and families in your community. For more information or to register your group or event, visit www.nick.com/thebighelp/road-to-wwdop.html
Groups that register by September 14th will see their name scroll across tv screens tuned to Nickelodeon!
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